Unscripted

C4 takes Studio Lambert’s “Buy It Now”

UK pubcaster Channel 4 has commissioned a daytime business pitch format from London and Los Angeles-based Studio Lambert. Presented by English comedian, singer and actor Brian Conley (pictured), Buy It Now ...
September 25, 2017

UK pubcaster Channel 4 has commissioned a daytime business pitch format from London and Los Angeles-based Studio Lambert.

Presented by English comedian, singer and actor Brian Conley (pictured), Buy It Now (working title; 30 x 30 minutes) will invite individual British inventors, makers, and licensees of products to showcase their wares to an audience of potential customers.

Each seller will have 90 seconds to grab the attention of their audience before revealing the price of their products, from toys to clothes to technological gadgets.

This audience is in effect a market research group for a handful of professional buyers for large, well-known retail organizations who are watching the seller and the customers.

Each seller will receive the opportunity to do business with those buyers if they’re able to convince their audience to make a transaction. If not, sellers are escorted off the revolving stage, making way for the next seller.

Studio Lambert’s creative director Tim Harcourt¬†and Cat Lawson, head of entertainment, serve as executive producers on Buy It Now, which was commissioned by C4′s Gill Wilson, head of features, and Tim Hancock, commissioning editor for features and daytime.

Buy It Now takes the business pitch show and spikes it with glossy entertainment values,” said Hancock in a statement. “We love how it speaks to our viewers’ love of regular people doing extraordinary things, and we can’t wait to see what the British public have been tinkering away on in their garden sheds.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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