Viacom’s Spike TV will officially give way to The Paramount Network in January 2018.
The Paramount Network will officially mark its newfound beginnings on Jan. 18. 2018 at 9 p.m. ET/PT with a live hour-long episode of Lip Sync Battle that will be hosted in the Paramount lot in Hollywood. Details on the event will be announced in the coming weeks.
Viacom’s decision to rebrand Spike was first announced in February 2017. The Paramount Network will serve as the media conglomerate’s premium general entertainment brand, showcasing both original scripted and non-scripted series.
In the years leading up to the rebrand, Spike moved away from its reputation as a male-skewing network to one geared towards men and women, with a focus on celebrities and scripted programming.
Recently, the network and Viacom Velocity, Viacom’s in-house content studio, inked a deal with Indigenous Media to develop, produce and socially distribute episodes of Indigenous Media’s short docs franchise ’60 Second Docs’.
Paramount also teamed up with entrepreneur and rapper Shawn Carter (Jay Z) and The Weinstein Company earlier this year for the documentary Rest In Power: The Trayvon Martin Story, based on the life of Trayvon Martin, which is slated to premiere on the network in 2018.