Watch, Facebook’s recently-unveiled platform for original content, is partnering with digital media company Home Love Network to develop a new home renovation series.
Available exclusively on Watch, Win this House! features home restoration experts and HGTV personalities Andy and Candis Meredith (pictured) refurbishing an old house. Viewers will be able to watch live episodes, during which they can ask questions, contribute suggestions and influence the hosts’ design decisions.
The series will culminate in a viewer winning the house for themselves.
In the series’ inaugural episode, which launched on Wednesday (Sept. 27), viewers were given the opportunity to choose the color of the house’s kitchen cabinets.
“Home improvement audiences are hands-on, and today we’re taking their favorite genre from passive to active, providing a one-of-a-kind experience that puts the fans in charge,” said Home Love Network CEO Nykelle Schlofman, in a statement.
“That’s why we’re so excited to premiere our show on Watch. This amazing new platform on Facebook offers us an unparalleled opportunity to actively receive feedback and input, bringing our fans virtually along with co-hosts Andy and Candis for the entire journey as they help turn this amazing old home into something beautiful.”
Facebook began rolling out Watch for all of its U.S. users on Aug. 31. A&E, National Geographic and Hearst are among the media companies developing content for the platform.
Image via Win this House!‘s Facebook page.