A+E Networks has tapped Francisco Guijon for the role of senior vice-president, Americas.
Based in Miami, Guijon (pictured) will be responsible for managing the expansion of A+E’s channels and media assets in Latin America and Canada, as well as the ongoing relationships with the company’s partners and businesses in the region.
He will also focus on executing A+E’s digital strategy, which the company said in a release is “a primary focus for further growth in the region.” Guijon will work with A+E’s NY-based digital team and international players to develop digital strategies in other regions.
Guijon will report to Edward Sabin, executive managing director, international, A+E Networks.
Prior to joining A+E Networks, Guijon served as programming, content and ad sales director at Liberty Global – VTR Chile. Guijon led the telecommunications and TV company’s content strategy restructuring, which saw the launch of the first free video on demand service in Latin America. Joining Liberty Global in 2008 in the advertising sales department, Guijon was elevated to director in 2013.
Before joining Liberty Global, the executive was the marketing manager at Danone Chile. He began his career in marketing at Bayer S.A. in Chile, where he helped bring about the merger of Roche and Bayer’s over-the-counter businesses.
“We are thrilled that Francisco is joining our team. He is an incredibly dynamic and strategic executive who has helped hone the cutting edge of convergence between legacy television platforms and digital services in Latin America,” said Sabin, in a statement. “His deep experience innovating around digital products and platforms, evolving relationships between programming services and distributors, and devising novel ad sales solutions, will further supercharge our businesses in the region.”