Unscripted

44 Blue’s Ovrture teams with Adam Richman for VR miniseries

Ovrture, the digital media and virtual reality division of 44 Blue Productions, has partnered with TV food personality Adam Richman (pictured) to develop Adam’s Highways and Byways. Laid out on a ...
October 4, 2017

Ovrture, the digital media and virtual reality division of 44 Blue Productions, has partnered with TV food personality Adam Richman (pictured) to develop Adam’s Highways and Byways.

Laid out on a map interface in VR, Adam’s Highways and Byways will serve as an interactive travel mini-series featuring some of the best restaurants and visual curiosities alongside iconic U.S. routes.

The 360-video will see Richman traveling from the largest rocking chair on Route 66 to Santa Cruz’s Stagnaro Brothers on the Pacific Coast Highway for their legendary Red & White chowder, to the assorted flavored vodka’s at Manhattan’s Uncle Vanya Cafe.

“Virtual reality really allows someone a fully immersive way of experiencing the sights and sounds of these iconic locations. In fact, it’s as close as you can come without actually being there,” said Richman, in a statement.

“The Ovrture team is excited to be developing a nicely interactive VR series that celebrates Americana in such a cool way,” added Ryan Weaver, who was recently tapped as Ovrture’s head of business development.

Ovrture has produced 360-video ancillary content for MSNBC’s Lockup; A&E’s Nightwatch¬†and Wahlburgers; and HBO’s documentary Rock and a Hard Place. The company has also produced, in partnership with Peter Berg’s Film 45, the 360 doc Frontline: Mosul.

Richman is represented by WME and Rain Management Group.

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