Global producer, distributor and channel operator Blue Ant Media has bolstered its recently launched Kids and Global Networks division with four new sales appointments.
George Jeffrey, Raymond van der Vliet, Frédéric Chevance and Kelly Butler will be tasked with building channel presence for Love Nature 4K and ZooMoo across Europe, the Middle East and Africa. All four will be based in Los Angeles and report into Ward Platt (pictured), CEO for global networks & kids.
Jeffrey formerly served as president of National Geographic Channels Europe and will now be tasked with sales oversight in the UK and Ireland.
Van der Vliet is responsible for the Benelux, Nordics and Eastern Europe regions. He joins Blue Ant after more than 10 years as general manager for channel operations at National Geographic Channels International and Fox International Channels in Benelux and Scandinavia.
Chevance, former CEO of Fox International Channels France, will manage distribution throughout France, Spain and Portugal.
Butler has oversight for Sub-Saharan Africa. She comes to Blue Ant following a two-year stint as senior VP at Fox International Channels Europe & Africa.
“This team brings a wealth of expertise in the global channel distribution space and has a proven track record of forging long-lasting relationships with key broadcasters worldwide,” said, Platt in a statement. “As we continue to add scale to our business, our newly appointed team will help drive our sales for Love Nature 4K and ZooMoo in the EMEA region, while bolstering our commitment to expand our channels footprint internationally.”
Interactive children’s nature broadcaster ZooMoo and Love Nature, a 4K wildlife and nature programmer, produce and own all content created through working with Blue Ant’s in-house prodcos and third-party production partners.
The announcement follows Blue Ant’s May acquisition of New Zealand-based media company The Racat Group, previous home of ZooMoo and storied factual producer NHNZ, in an effort to become more of a global content player.