Discovery Communications has promoted Elisa Freeman to EVP domestic and Canadian distribution.
In her new role, Freeman (pictured) will report to Eric Phillips, president, domestic distribution. She will contribute to the division’s content distribution strategy, as well as forge negotiations with distributors for Discovery’s portfolio of 13 U.S. networks.
Freeman is also set to lead distribution strategy and negotiations for the Canadian distribution of TLC and American Heroes Channel.
Freeman has spent 18 years at Discovery, serving most recently as SVP global distribution operations and international education development. In this role, she led efforts to identify, prioritize and execute compliance strategies for the company’s distribution efforts.
She also expanded the products and services portfolio of Discovery Education, which provides digital content for K-12 classrooms, leading its development and distribution in international markets.
Freeman also previously served as VP strategy and business development for Discovery Education.
“Elisa is a highly regarded and respected leader whose legal and business acumen remains unparalleled,” said Phillips, in a statement. “Her strength as a lawyer and dealmaker stems from her keen understanding of the business, and will continue to ensure viewers in the U.S. and Canada have access to Discovery’s award-winning portfolio of networks and brands.”