Electus International, the global sales arm of Electus, has launched an international copro model that will allow producers and indies to pitch and co-own original unscripted content.
The business model, titled 6/26, will bring together four international broadcasters focused on co-commissioning original, unscripted format-driven, fact-ent series from American and global content makers for their respective territories.
Australia’s Nine Network, France’s TF1, Germany’s Nitro (Media Group RTL Germany) and the Nordics’ MTG will hear pitches, approve creative and greenlight series with a commitment to co-fund an initial straight-to-series order of no less than six episodes.
Subsequent series acquired would automatically prompt an order of 26 new episodes, though the four broadcasters would maintain leeway to tailor the order to their needs.
As part of the copro agreement, Electus, the producers and broadcasters will share distribution of their content outside of their territories, including to U.S. networks.
“As producers continue navigating this challenging media environment, we’re all looking at new ways to create and sell content,” said Pollak in a statement. “At the same time, international broadcasters … want direct access to the best producers in the U.S. and around the world.
“By putting these two groups together in a shared co-pro model, we offer international commissioners original stories, characters and worlds they would only get from U.S. and independent productions, while guaranteeing producers significant volume in a straight-to-series model,” he added.
“Our viewers have an appetite for more factual programs across our channels and streaming services,” noted Jakob Mejlhede Anderson, MTG executive VP and head of programming and content development. “Being part of this unscripted co-production model, where Electus is channeling creative ideas and MTG, together with partners, shares the investment and ownership in new series, is a great complement to the wide array of high-quality programs we today produce ourselves or acquire from leading international studios.”