People/Biz

Electus Int’l launches global pitch platform

Electus International, the global sales arm of Electus, has launched an international copro model that will allow producers and indies to pitch and co-own original unscripted content. The business model, titled 6/26, will ...
October 10, 2017

Electus International, the global sales arm of Electus, has launched an international copro model that will allow producers and indies to pitch and co-own original unscripted content.

The business model, titled 6/26, will bring together four international broadcasters focused on co-commissioning original, unscripted format-driven, fact-ent series from American and global content makers for their respective territories.

Australia’s Nine Network, France’s TF1, Germany’s Nitro (Media Group RTL Germany) and the Nordics’ MTG will hear pitches, approve creative and greenlight series with a commitment to co-fund an initial straight-to-series order of no less than six episodes.

Subsequent series acquired would automatically prompt an order of 26 new episodes, though the four broadcasters would maintain leeway to tailor the order to their needs.

As part of the copro agreement, Electus, the producers and broadcasters will share distribution of their content outside of their territories, including to U.S. networks.

The 6/26 model was developed by John Pollak (pictured), who was recently elevated to president of worldwide television and international at Electus.

“As producers continue navigating this challenging media environment, we’re all looking at new ways to create and sell content,” said Pollak in a statement. “At the same time, international broadcasters … want direct access to the best producers in the U.S. and around the world.

“By putting these two groups together in a shared co-pro model, we offer international commissioners original stories, characters and worlds they would only get from U.S. and independent productions, while guaranteeing producers significant volume in a straight-to-series model,” he added.

“Our viewers have an appetite for more factual programs across our channels and streaming services,” noted Jakob Mejlhede Anderson, MTG executive VP and head of programming and content development. “Being part of this unscripted co-production model, where Electus is channeling creative ideas and MTG, together with partners, shares the investment and ownership in new series, is a great complement to the wide array of high-quality programs we today produce ourselves or acquire from leading international studios.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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