People/Biz

Red Arrow inks partnership with 10Fold

Germany’s Red Arrow Entertainment Group has inked a commercial and creative partnership with Los Angeles-based prodco 10Fold. The deal aims to broaden Red Arrow‘s content slate as well as the Group’s scale and ...
October 10, 2017

Germany’s Red Arrow Entertainment Group has inked a commercial and creative partnership with Los Angeles-based prodco 10Fold.

The deal aims to broaden Red Arrow‘s content slate as well as the Group’s scale and breadth in both the U.S. and global TV market, and expand the number of A-List producers and management executives working across Red Arrow‘s portfolio of productions and production companies.

The agreement also gives Red Arrow the future option to acquire a majority equity position in the production company.

10Fold is owned by Emmy-winning producers Craig Armstrong and Rick Ringbakk (pictured), who have produced non-scripted and scripted TV shows for U.S. networks including ABC, CBS, NBC, FOX, TNT and TBS. Prior to founding 10Fold, Armstrong and Ringbakk served as co-CEOs of the production company 5×5, where they created and executive produced shows including Fashion Star (NBC), Bet on Your Baby (ABC), King of the Nerds (TBS) and The Hero (TNT) with Dwayne “The Rock” Johnson.

10fold is focused on both non-scripted and scripted content, with active productions in the works and a slate of prepped market-ready projects.

Red Arrow Entertainment Group is part of European media group ProSiebenSat.1 Media SE, and is made up of 21 production companies across eight countries, alongside global distributor Red Arrow International.

“Craig and Rick are well established on all counts,” said Jan Frouman, chairman and CEO of Red Arrow Entertainment Group, in a statement. “They will build on our format output, be great partners throughout the group, and know how to manage the nuts and bolts of the business. We take a lot of pride in the fact that they decided to anchor their new company to Red Arrow.”

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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