People/Biz

Red Arrow inks partnership with 10Fold

Germany’s Red Arrow Entertainment Group has inked a commercial and creative partnership with Los Angeles-based prodco 10Fold. The deal aims to broaden Red Arrow‘s content slate as well as the Group’s scale and ...
October 10, 2017

Germany’s Red Arrow Entertainment Group has inked a commercial and creative partnership with Los Angeles-based prodco 10Fold.

The deal aims to broaden Red Arrow‘s content slate as well as the Group’s scale and breadth in both the U.S. and global TV market, and expand the number of A-List producers and management executives working across Red Arrow‘s portfolio of productions and production companies.

The agreement also gives Red Arrow the future option to acquire a majority equity position in the production company.

10Fold is owned by Emmy-winning producers Craig Armstrong and Rick Ringbakk (pictured), who have produced non-scripted and scripted TV shows for U.S. networks including ABC, CBS, NBC, FOX, TNT and TBS. Prior to founding 10Fold, Armstrong and Ringbakk served as co-CEOs of the production company 5×5, where they created and executive produced shows including Fashion Star (NBC), Bet on Your Baby (ABC), King of the Nerds (TBS) and The Hero (TNT) with Dwayne “The Rock” Johnson.

10fold is focused on both non-scripted and scripted content, with active productions in the works and a slate of prepped market-ready projects.

Red Arrow Entertainment Group is part of European media group ProSiebenSat.1 Media SE, and is made up of 21 production companies across eight countries, alongside global distributor Red Arrow International.

“Craig and Rick are well established on all counts,” said Jan Frouman, chairman and CEO of Red Arrow Entertainment Group, in a statement. “They will build on our format output, be great partners throughout the group, and know how to manage the nuts and bolts of the business. We take a lot of pride in the fact that they decided to anchor their new company to Red Arrow.”

About The Author
Daniele Alcinii is a news reporter at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joins the rs team with journalism experience following a stint out west with Sun Media in Edmonton's Capital Region, and communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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