London and New York-based media investment group MCap has added Peter Van den Bussche to its team, as the company expands into program finance and content investment.
The television and media exec joins MCap from Omnicom Media Group Global Investment, where he oversaw the company’s content and program investment projects, including Omnicom UK’s program finance partnerships with commercial UK network ITV and UK telecommunications company SKY.
Prior to his role at Omnicom, Van den Bussche (pictured) served as head of business development at Zodiak Media Group, and head of international sales at Endemol Entertainment.
“I’m very excited about joining the MCap team,” the exec said in a statement. “It’s great to be part of this dynamic and entrepreneurial company with a real ‘can-do’ approach to business. It’s also an exciting time [to] be launching our media-funded production model in the market.”
“Growing our content investment facility is a natural extension to the investment services in that we already deliver in Outdoor (OOH), Radio, Ad Tech, Print and M& A area,” said MCap group CEO Leon Cutler. “We’re extremely pleased that Peter has joined our team. Peter has an exceptional track record in the international TV business and is one of the few media execs who has experience [with] working, at the highest level, in the production and distribution community as well as in media agencies.”
According to Van den Bussche, MCap’s priority markets are the UK, the U.S., Canada and Australia.
The company has reached an agreement to collaborate with Los Angeles-based indie Critical Content to fund a new series.