People/Biz

FremantleMedia and Argentina’s Kapow ink deal

FremantleMedia has inked a partnership with Argentinian-based prodco Kapow. Under the new deal, Kapow gains the exclusive production rights and representation of the global producer and distributor’s full catalogue of entertainment ...
October 14, 2017

FremantleMedia has inked a partnership with Argentinian-based prodco Kapow.

Under the new deal, Kapow gains the exclusive production rights and representation of the global producer and distributor’s full catalogue of entertainment formats in Argentina.

In return, FremantleMedia will represent all entertainment formats created by Kapow outside of Argentina, with an initial focus on its cooking show format CocinerCocineros argentinosos.

Kapow will report directly to Sangeeta Desai, FremantleMedia’s Group COO an CEO of emerging markets and work closely with Coty Cagliolo, MD, FremantleMedia Mexico.

“We have been looking for an entry point into the Argentinian market for a while in order to strengthen our position in this important Latin American market,” said Desai, in a statement.

The companies previously teamed on the Mexican version of the Cocineros Mexicanos (pictured) which FremantleMedia Mexico produces for Azteca TV, a Mexican media conglomerate.

Kapow previously developed shows including Help! Necesito Un Favor, a street gameshow whose participants must convince strangers to do them as many favors as possible.

 

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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