FremantleMedia has inked a partnership with Argentinian-based prodco Kapow.
Under the new deal, Kapow gains the exclusive production rights and representation of the global producer and distributor’s full catalogue of entertainment formats in Argentina.
In return, FremantleMedia will represent all entertainment formats created by Kapow outside of Argentina, with an initial focus on its cooking show format CocinerCocineros argentinosos.
Kapow will report directly to Sangeeta Desai, FremantleMedia’s Group COO an CEO of emerging markets and work closely with Coty Cagliolo, MD, FremantleMedia Mexico.
“We have been looking for an entry point into the Argentinian market for a while in order to strengthen our position in this important Latin American market,” said Desai, in a statement.
The companies previously teamed on the Mexican version of the Cocineros Mexicanos (pictured) which FremantleMedia Mexico produces for Azteca TV, a Mexican media conglomerate.
Kapow previously developed shows including Help! Necesito Un Favor, a street gameshow whose participants must convince strangers to do them as many favors as possible.