People/Biz

Autentic takes full control of distribution company

German distributor Autentic Distribution, formed as a joint venture between Munich-based Autentic and WDR mediagroup, will be a wholly-owned subsidiary of Autentic as of January, 2018. Autentic Distribution, headquartered in Cologne, ...
October 16, 2017

German distributor Autentic Distribution, formed as a joint venture between Munich-based Autentic and WDR mediagroup, will be a wholly-owned subsidiary of Autentic as of January, 2018.

Autentic Distribution, headquartered in Cologne, will remain as the exclusive distributor of WDR’s documentaries.

“Throughout recent years, Autentic and the WDR mediagroup have built up a fast-growing distribution entity,” said Autentic CEO Patrick Hoerl in a statement. “Autentic will hold on to its strategy to invest in high-quality content to allow managing director Anne Hufnagel [pictured] and her team to pursue this growth course.

“Investigative journalism by WDR has set an international standard,” he continued. “We are delighted to be able to keep on offering this content as well as productions from other public broadcasters in the future.”

“As part of the realignment of the WDR mediagroup, the investment portfolio is also being reviewed,” added WDR mediagroup’s Michael Loeb. “In this connection, the decision has been made to sell the shares in Autentic Distribution as the common strategic objective of Autentic and WDR mediagroup has been achieved: the development of internationally successful sales for factual program. Therefore, the time has now come for the WDR mediagroup to withdraw.

“However, nothing changes when it comes to the good collaboration,” Loeb said. “The WDR mediagroup will continue to distribute the high-quality WDR factual productions on an international basis exclusively by means of Autentic Distribution. This successful partnership will continue.”

Autentic is owned by Hoerl and Jan Mojto’s Beta Film group.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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