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Bomanbridge, Passion Distribution ink esports distribution deal

Esports entertainment company Gamingzone Entertainment (GZE) has entered into a distribution partnership with Bomanbridge Media, a Singapore-based distribution and production company, and London-based prodco Passion Distribution. The partnership will see Bomanbridge ...
October 16, 2017

Esports entertainment company Gamingzone Entertainment (GZE) has entered into a distribution partnership with Bomanbridge Media, a Singapore-based distribution and production company, and London-based prodco Passion Distribution.

The partnership will see Bomanbridge Media distribute GZE’s esports format GAMERZ (pictured) in Asia Pacific. Passion Distribution will distribute the format across the rest of the world, including Australia and New Zealand.

In GAMERZ, 12 amateur esports players will live alongside each other in a house, where they will compete in matches. Professional gamers are set to lend support to the contestants. At the season’s end, five of the players will be awarded a six-month professional gaming contract.

The first season of GAMERZ saw players competing in the multiplayer, first-person shooter game Counter-Strike: Global Offensive, and was broadcast across the Nordics on Twitch, YouTube, Facebook and Viafree.

“Esports has a huge untapped potential TV market and GAMERZ presents a format which for the first time bridges the worlds of esports and mainstream reality television,” said Passion Distribution CEO Emmanuelle Namiech, in a statement. “Passion Distribution is delighted to be working with GZE to bring the format which has already been a proven success in the Nordics to the rest of the world.”

Bomanbridge and Passion will launch the format to global buyers at MIPCOM.

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