Millennial-focused media company Vice Media and African media group Econet have teamed to launch Vice into Sub-Saharan Africa next year.
Titled ‘Kwesé Vice’, the partnership will see Vice and Econet open a bureau and production studio headquartered in Johannesburg, South Africa. The hub, which will have satellite offices in Nairobi and Lagos, will focus on the development, production and distribution of local editorial content and original video programming for Kwesé Vice’s channels and third party platforms.
Econet Media owns Pan-African broadcast network Kwesé – a multi-platform offering that targets Africa’s millennial population. Kwesé TV, meanwhile, is the home of Viceland in Sub Saharan Africa, which launched earlier this year.
Vice also has an ongoing agreement with Kwesé TV to exclusively distribute Viceland in South Africa, as part of its continued roll-out across the region.
“Continuing to build on what’s been a flourishing partnership with Econet over the past year, we’re excited to be fully launching Vice across the region,” said Matt Elek (pictured), CEO, Vice Media, EMEA, in a statement. “Pairing Econet’s extensive local knowledge and innovative distribution with Vice’s creative powerhouse and storytelling expertise, we’re committed to delivering a fresh new voice for Africa’s diverse youth audiences.”
Earlier this year, Vice inked deals that saw it presence expand across Brazil (Globosat), the Middle East (Moby Group), and India (Times of India).