Indie UK television producer Zig Zag and Chinese TV production and distribution business 3C Media are teaming on a new game show/competition format.
Ancient Games sees former athletes and celebrities compete in a variety of challenges and games from the ancient world, while living in a camp where they dress, eat, and sleep exactly as competitors would have more than 2,000 years ago.
3C Media and Zig Zag have reached an agreement to co-develop and coproduce the format for China, the UK and international markets, following its success as winner of the China Original TV Formats competition at the Shanghai TV festival.
The companies plan to build an ancient-styled colosseum in China that will serve as the set for the Chinese production and the hub for international productions.
3C Media will sell the format internationally outside the UK and U.S., where Zig Zag will retain rights to sell and produce the format.