UK commercial broadcaster Channel 5 has commissioned a second celebrity spin-off of 5Star’s 100% Hotter from FremantleMedia-backed UK indie Naked Entertainment.
Celebrity 100% Hotter (4 x 60) will see poorly dressed celebrities receive a visit from the show’s expert makeover squad to provide them with a radical style overhaul after being rated by viewers on a one to 10 scale.
Shocked into realizing they’re in need of a transformation, each celeb will be presented with new clothes, make up and hairstyles, that convert them into “style smashes”.
The celebrity edition of the format is expected to air in January 2018.
The series commission follows a celebrity-based special that had previously been ordered by Channel 5 last December. The 3 x 60-minute special, 100% Hotter: Celebrity Special, nearly doubled Channel 5′s primetime average among 16-34 year olds when it aired earlier this year, according to the broadcaster.
The greenlight is the company’s third series order for the regular 100% Hotter (6 x 60 minutes) format, following 100% Hotter: Celebrity Special and 100% Hotter: Make Me Over (6 x 60 minutes). The latter program was ordered by 5Star in August and is due to premiere later this month.