FremantleMedia International (FMI) has partnered with Dubai TV, a channel operated by the government of Dubai, to adapt and distribute FMI’s Lost in Time format.
Lost in Time (pictured) was created and produced by FremantleMedia and Interactive Mixed Reality (IMR) content producer The Future Group. The format makes use of real-time special effects as it follows three contestants who are transported to different historical eras – the ice age, the Jurassic period, the medieval era – to compete to win a jackpot prize.
Viewers are able to play along in real time using a smartphone or tablet app. The first version of Lost in Time aired earlier this year on Norwegian television channel TVNorge.
The Dubai TV version of the format is set to air across the channel’s pan-regional Middle East and North African reach.
“We have great confidence in the success of Lost in Time, the first collaboration and partnership between Dubai Television, FremantleMedia International and The Future Group,” says Sarah Al Jarmen, Dubai TV’s director. “The new program is the first of its kind in the Arab world as it combines interactive mixed reality technology and allows the audience to interact with the program via the dedicated smart phones and tablet app.”