People/Biz

K7 Media expands into China

Manchester-based media consultancy company K7 Media has expanded into the Chinese market. Tapped by Chinese prodco Houghton Street Media, which specializes in creating original primetime shows, K7 Media will provide global ...
October 23, 2017

Manchester-based media consultancy company K7 Media has expanded into the Chinese market.

Tapped by Chinese prodco Houghton Street Media, which specializes in creating original primetime shows, K7 Media will provide global TV trend intelligence for the company, which works across a variety of genres including entertainment, factual entertainment, comedy and food.

This latest joint venture for K7 Media, which provides international TV research, insight and intelligence, broadens its international presence and adds to its current client portfolio of producers, broadcasters, distributors and advertisers across the world, including ITV, NRK (Norway) and CBS (USA).

“The trends intelligence delivered by K7 Media gives us exclusive insights, previously not available to us, which will be invaluable in our ongoing search to identify trends and bring exciting new formats to audiences here in China,” said Dr. Miao Mi, director of research and development at Houghton Street Media, in a statement.

In March 2017, K7 Media announced┬áplans to open a second office in Amsterdam due to┬ábusiness growth and the UK’s decision to leave the European Union.

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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