Manchester-based media consultancy company K7 Media has expanded into the Chinese market.
Tapped by Chinese prodco Houghton Street Media, which specializes in creating original primetime shows, K7 Media will provide global TV trend intelligence for the company, which works across a variety of genres including entertainment, factual entertainment, comedy and food.
This latest joint venture for K7 Media, which provides international TV research, insight and intelligence, broadens its international presence and adds to its current client portfolio of producers, broadcasters, distributors and advertisers across the world, including ITV, NRK (Norway) and CBS (USA).
“The trends intelligence delivered by K7 Media gives us exclusive insights, previously not available to us, which will be invaluable in our ongoing search to identify trends and bring exciting new formats to audiences here in China,” said Dr. Miao Mi, director of research and development at Houghton Street Media, in a statement.
In March 2017, K7 Media announced plans to open a second office in Amsterdam due to business growth and the UK’s decision to leave the European Union.