Global tech giant Apple has fortified its content creation efforts with the appointment of former Channel 4 executive Jay Hunt, realscreen has confirmed.
Hunt will join the iPhone maker’s international creative development team in January as creative director of Europe for worldwide video. She reports into Jamie Erlicht and Zack Van Amburg, both of whom moved over from Sony Pictures Television in June to join Apple’s Los Angeles offices and manage all aspects of video programming.
Hunt most recently served as chief creative officer at C4, having departed in September following a near seven-year stint.
Under her leadership, C4 was named EITF Channel of the Year and has won more awards than at any time in the channel’s history. Her commissions include Black Mirror, Humans, Catastrophe, Gogglebox, Indian Summers, The Island, The Undateables, Hunted, Benefits Street, First Dates, Child Genius and The Secret Life of 4 Year Olds. She also played an instrumental role in acquiring rights to famous British baking program, The Great British Bake Off, from the BBC last year.
Prior to C4, Hunt was controller of BBC1, where her commissions included critically acclaimed series such as Sherlock, Luther and Mrs. Brown’s Boys.
The appointment comes as the Cupertino, California-headquartered company gears up to spend US$1 billion on the acquisition and development of original television content over the next year.
Apple’s creative unit has made waves in the entertainment industry since hiring Erlicht and Van Amburg this summer. In August, Apple confirmed that it had hired former WGN America and Tribune Studios president and GM Matt Cherniss to head development for the programming initiative and assist in discovering suitable high-quality programming.
Apple’s senior VP of Internet software and services Eddy Cue, who reports to Apple CEO Tim Cook and manages the direction for iTunes and Apple Music, is overseeing Apple’s latest original content strategy push.
(Photo: Jay Hunt at the Realscreen Summit. Credit: Rahoul Ghose)