Telemundo Enterprises, a Spanish-language division of NBCUniversal, is expanding its Fluency Studios prodco with the launch of Fluency Plus, a digital content studio.
Based at Telemundo’s new Miami headquarters with the rest of Fluency Studios, which will relocate from Los Angeles in 2018, Fluency Plus is set to produce English and Spanish digital programming targeted at Hispanic millennials and members of Gen Z.
The studio expands on Fluency Studios’ initiative to provide Spanish-language programming, which it pursues by producing feature-length films.
Fluency Plus’ purview will include digital entertainment, lifestyle, food, family, fashion and innovation web and social-first series, miniseries, alternative, comedy and 360-degree virtual reality experiences.
Unscripted programming highlights include 24/7, social-first reality competition series Love Clicks; No Inventes, which looks at recent innovations in tech, with an emphasis on Hispanic inventors; digital reality program Quinceañera, which follows Hispanic teenagers as they prepare for the traditional coming-of-age party; and Today’s Special, a food series that explores lesser-known Latino food establishments in the U.S.
“Fluency is now pivoting beyond its origins in Hispanic targeted feature films to incorporate a broad range of bilingual digital programming targeting Millennials and Gen Z,” said Peter E. Blacker (pictured), EVP digital and emerging business, NBCUniversal Telemundo Enterprises.
“We are uniquely positioned to connect the large scale of the U.S. Hispanic audience with leading brands and partners.”