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Extra: Will Packer Media staffs up; 420TV greenlights “In Amsterdam”

Will Packer Media builds out executive team Youth-focused content and branded entertainment producer Will Packer Media has extended its unscripted and digital footprint with the addition of three executives. Joining the team ...
November 8, 2017

Will Packer Media builds out executive team

Youth-focused content and branded entertainment producer Will Packer Media has extended its unscripted and digital footprint with the addition of three executives.

Joining the team are entertainment industry veterans Kelly Smith (pictured, left) as head of development and production for unscripted and Jaime Primak Sullivan (right) as head of development and production for digital.

Sheila Ducksworth also joins as head of scripted television.

Smith joins from Randy Jackson’s 1963 Entertainment where he served as VP of development. There, he was tasked with selling series to cable, broadcast and digital networks, placing projects at both E! and BET. Previously, he was VP of development at Drew Barrymore and Nancy Juvonen‘s Flower Films.

Primak Sullivan was the creator, executive producer and star of Bravo’s Jersey Belle, and currently serves as EP on Gabrielle Union’s forthcoming Breaking In. Prior to this, she was the founder and president of full-service PR and strategic marketing agency Bridge and Tunnel Entertainment.

Launched earlier this year by Hollywood producer Will Packer in partnership with Discovery Communications and Universal Pictures, the shop serves as a production and branded content company focused on young and urban millennials.

The company is developing episodic scripted and unscripted projects across TV and digital platforms, alongside short-form digital content and storytelling for brand clients.

420TV greenlights cannabis-infused lifestyle series

Cannabis-focused VOD service 420TV has greenlit Dutch marijuana culture series In Amsterdam.

Hosted by TV actress and model Veronica van Hoogdalem, the 10-part series will travel to the Netherlands for an in-depth view of its cannabis culture on the ground. The 4K-shot series, produced by OWNZONES Media Network and Zoomin Studios, will tour the cannabis-infused coffee shops and nightlife in the Dutch city.

Jamie Goold (Fishing Impossible, Combat Dealers) is slated to direct the series.

The 420TV VOD channel will launch in January 2018 through 420TV.com, as well as on iOS and Android (both mobile and tablet) platforms.

‘American Masters’ launches Inspiring Women web series

PBS’s art strand ‘American Masters’ has launched its first unscripted web series.

Inspiring Women, from Interactive Engagement Group, features inspiring influencers and powerful professionals recounting their stories while explaining how they’re attempting to change their respective industries.

Featured in the series are Tracy Clayton, humorist and co-host of BuzzFeed podcast Another Round; The Beatrice Inn executive chef Angie Mar; Sara Chipps, co-founder of Girl Develop It; web-cam performance artist Molly Soda; Rakia Reynolds, founder and CEO of communications agency Skai Blue Media; and visual artist Tatyana Fazlalizadeh.

Available now, the six-part digital series is exec produced by Interactive Engagement Group’s Daniel Greenberg. Kait Hoehne is supervising producer. Gerry Johnson and Joe Skinner are producers. Michael Kantor is ‘American Masters’ series executive producer. Junko Tsunashima is ‘American Masters’ series supervising producer.

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