Discovery Communications is placing its Animal Planet brand under a global leadership structure, with Susanna Dinnage appointed as global president, Animal Planet, effective immediately.
Dinnage, currently president of UK/Ireland and chief content officer for Discovery Networks International, will shepherd a worldwide team based in the U.S. and UK and with contributors from other parts of Discovery’s global business with an aim to deliver animal content for global consumption.
The executive will further the company’s digital footprint by pursuing opportunities for market-specific, direct-to-consumer products for animal lovers. Dinnage will work to solidify Discovery’s leadership in animal content on short-form and mobile, both through Animal Planet’s owned-and-operated properties and the company’s partnership and investment with Group Nine Media’s The Dodo.
Based in London, Dinnage will report to both Discovery’s president and CEO David Zaslav and Jean-Briac Perrette, president and CEO of Discovery Networks International.
Dinnage joined Discovery in 2009 and has since served in several leadership roles, including as general manager of the UK and Benelux businesses. She recently built a partnership with Amazon, launching Discovery and Eurosport on Amazon Channels.
In the U.S., Animal Planet was most recently led by group president Rich Ross and GM Patrice Andrews. In making the announcement regarding the brand’s global restructuring, Discovery also announced Andrews will be leaving the company.
“As Discovery continues to strategically pivot and deliver our content to consumers across all screens and services, it is more important than ever that our brands are structured and managed in a way that best exploits their global potential,” said Zaslav, in a statement. “We are confident that this new global model, combined with Susanna’s expert leadership and the worldwide appeal of our animal content, will maximize Animal Planet’s power across linear channels and create new digital opportunities around the world.”