Endemol Shine North America’s Spanish-language division Endemol Shine Latino has teamed with Mexico City-based indie prodco Boomdog to form Endemol Shine Boomdog.
The new studio will focus on generating original scripted and unscripted content for the U.S. Hispanic and Mexican TV markets.
Boomdog CEO Alejandro Rincon (pictured, right) will now serve as CEO of Endemol Shine Boomdog, reporting to Endemol Shine Latino president Laurens Drillich (pictured, left), who oversees all of Endemol Shine’s business operations in Latin America.
Boomdog and Endemol Shine Latino have worked together for several years on projects such as MasterChef Mexico for TV Azteca.
Boomdog is behind other Mexican unscripted series including HBO talk show Chumel con Chumel Torres, Mexico’s Next Top Model, Impractical Jokers Mexico and Fashion Police Mexico.
Endemol Shine Latino recently announced three upcoming series with Telemundo, including the first-ever Spanish-language version of MasterChef in the U.S. (MasterChef Latino) and the unscripted digital series, Love Clicks 24/7 for Telemundo.com. Endemol Shine Latino is also currently producing Strictly Dancing and Your Face Sounds Familiar for Univision.
“We’ve enjoyed a great relationship and great success with the team at Boomdog over the last several years and quickly realized that joining forces could take both of our operations to the next level,” said Cris Abrego (pictured, center), CEO, Endemol Shine North America. “Alejandro and the Boomdog team are unquestionably the leading independent producers in Mexico and we’re truly excited about what our joint teams will be able to accomplish together.”