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ITV, Boomerang ask “What Would Your Kid Do?”

ITV has ordered a new factual entertainment format from Cardiff-based indie Boomerang. What Would Your Kid Do? aims to find out how well the nation really knows its kids by challenging ...
November 23, 2017

ITV has ordered a new factual entertainment format from Cardiff-based indie Boomerang.

What Would Your Kid Do? aims to find out how well the nation really knows its kids by challenging parents to guess how their children will behave in a variety of situations.

Each show will see children filmed in a real-world setting, unaware that they’ll go through a number of tasks that will explore everything from curiosity to lateral thinking, risk taking to rule breaking.

As the situations unfold, host and British comedian Jason Manford (pictured) will observe the parents as they try to predict what their kids will do.

At the end, the parents who have shown they know their child the best will play for a family prize.

The series is executive produced by Caroline Davies and Matthew Pritchard, with Andy Charles Smith serving as series producer. What Would Your Kid Do? is commissioned for ITV by Satmohan Panesar and Sue Murphy, head of factual entertainment.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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