Viacom has appointed Jose Tolosa to the newly created role of chief transformation officer, while Viacom International Media Networks (VIMN) has tapped Melody Tan to fill his previous position as COO.
In his new position, Tolosa (pictured) will oversee a team responsible for developing and executing initiatives that support the company’s strategic priorities.
These priorities, as laid out in the company’s fourth quarter and full year 2017 earnings results, include three broad areas: accelerate the growth of Viacom’s media business to better serve next-generation platforms and solutions; diversify the business to grow its revenue outside of media; and create earnings growth both in the company’s core domestic networks business and Paramount film and television production by growing share and margins.
Tolosa will report to Viacom president and CEO Bob Bakish.
Tolosa previously served as chief operating officer of Viacom International Media Networks (VIMN). He worked with senior leadership on the company’s international growth strategy, which included extending its pay-TV presence in key growth markets as well as increasing consumer access to content across devices.
Joining Viacom in 2008, the executive has held a number of positions at VIMN, including EVP, strategy, business development and operations.
Elsewhere, VIMN has tapped Melody Tan as its new chief operating officer, succeeding Tolosa. Tan previously served as EVP, programming, strategy and operations for MTV, VH1 and Logo in the U.S.
Based in New York, Tan takes up her new role immediately, reporting to VIMN president and CEO David Lynn.
Tan is tasked with operational responsibility for the company’s growth strategy, focusing on increasing its scale in high-value and high-growth markets and its content and distribution strategies to take advantage of revenue opportunities.
Tan will have management oversight of VIMN’s strategic services including finance, business and legal affairs, strategy and operations, business intelligence, multi-platform products and HR.
The exec joined Viacom in November 2003 as a director, content distribution and marketing, strategy and business operations. Before joining Viacom, she worked as a consultant at Oliver Wyman and Corporate Decisions, Inc.