Virginia-based prodco New Dominion Pictures has tapped Dan Russell to the newly created role of SVP, content development.
In his role, Russell will manage the development of new programming ideas and formats for New Dominion. He is tasked with identifying and working with TV channel and online streaming service partners to guide new projects from production to premiere, while also chairing the company’s development committee. He reports into Nicolas Valcour, New Dominion CEO.
Prior to joining New Dominion, Russell served as SVP, programming at Poker Central where he led the development of the network’s schedule, program acquisitions, on-air promotion and the production and development of all original programming.
Before Poker Central, Russell spent 26 years at Discovery Communications where he launched and developed programming slates for channels including Velocity.
The executive also worked with the team at Travel Channel on the serialized poker program World Poker Tour.
“Dan’s long-standing, deep relationships across the industry, his extraordinary work ethic and success at creating content, some of which continues to air today across multiple cable networks, will help take New Dominion Pictures to the next level in the organization’s evolution,” said Valcour, in a statement.