Vice Canada teams with CTV on opioid crisis docs

Vice deepens its relationship with Bell Media as industry watchers wait for news on Viceland's fate.
December 19, 2017

CTV’s documentary news program W5 has announced a partnership with Vice Media on a pair of documentaries that focus on Canada’s growing opioid crisis.

The first will be a 30-minute doc airing in 2018 and assembled jointly by the two companies’ production and news teams. Details on the second project beyond its opioid focus have not been revealed.

Tom Henheffer, director of news and digital at Vice, said the team-up offers expanded audiences for both the broadly popular W5 and the millennial-focused Vice brand.

“They [W5] just reach such a huge audience,” Henheffer said. “We have a large audience, but it’s a very specific audience that many people are trying to tap into. It just made a hell of a lot of sense for us to get together.”

The partnership follows the September announcement that Vice had teamed with other Bell Media-owned properties – HBO Canada and Much – to broadcast its U.S.-made Vice News Tonight.

Vice built its brand in part through its documentary news coverage, turning heads early in its development by gaining access, for example, to gun markets in Afghanistan.

When asked about its first Canadian documentary partnership, Henheffer said “we’re fairly new to the Canadian media market. And as the new guy in town, we’re happy to partner with other organizations that are better established.”

The industry has its eyes on Vice after Canadian national newspaper The Globe and Mail reported in November that Rogers Media was ready to pull funding for Viceland, the linear specialty channel it launched in 2015.

When asked about the possible funding cut, Henheffer said he would not comment on “speculation in the marketplace.”

Copied from MediaInCanada

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.