People/Biz

RTL Group acquires United Screens

Luxembourg-based European entertainment network RTL Group has bought United Screens, a Sweden-based producer of online video. The acquisition complements RTL Group’s existing multi-platform network portfolio, which includes Los Angeles-based StyleHaul, Berlin-based Divimove ...
January 8, 2018

Luxembourg-based European entertainment network RTL Group has bought United Screens, a Sweden-based producer of online video.

The acquisition complements RTL Group’s existing multi-platform network portfolio, which includes Los Angeles-based StyleHaul, Berlin-based Divimove and Vancouver-based BroadbandTV.

Founded in 2013, United Screens represent hundreds of influencers in music, lifestyle and entertainment across all social media platforms, with branded content representing 50% of the company’s total revenue

United Screens was founded by Malte Andreasson, Stina Bergfors and Bonnier Ventures, with offices in Oslo, Norway and Helsinki, Finland.

Andreasson previously worked as scheduling director for the Swedish channel TV4, while Bergfors was the country director for Google and YouTube in Sweden.

“This acquisition is another step in accelerating our ‘Total Video’ strategy, as United Screens strengthens our MPN presence in Europe,” said RTL Group CEO Bert Habets. “With our highly popular creators and leading market positions in each territory, RTL Group is the only European company to offer advertisers pan-European digital video campaigns in premium and brand-safe environments.”

RTL Group purchased United Screens for €12.4m (US$14.9m). Additionally, RTL Group plans to invest €2.6 million (US$3.11) to fund the company’s growth plan across the Nordic region.

 

About The Author
Senior staff writer Frederick Blichert comes to realscreen with a background as a journalist and freelance film critic. He has previously written for VICE, Paste Magazine, Senses of Cinema, Xtra, Canadian Cinematographer and elsewhere. He holds a Master of Arts in film studies from Carleton University and a Master of Journalism from the University of British Columbia.

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