ITV Studios-owned prodco Potato has appointed Sharon Powers to its team of creative directors.
In her new role, Powers will work to grow the company’s portfolio and development slate when she joins the company later this week.
Most recently, Powers served as executive producer at Love Productions, where she worked on The Great British Bake Off: An Extra Slice for Channel 4. Powers also oversaw Bake Off on the BBC during a prior stint at Love that also included the second season of the pubcaster’s For the Love of Cars.
In between her time at Love, Powers worked at Lime Pictures as an executive producer on the second and third season of Celebs Go Dating for E4.
Previously, Powers was at ITV Studios, where she executive produced Loose Women and several seasons of Let’s Do Lunch with…Gino and Mel.
Powers also spent five years as a creative director and executive producer at Endemol Shine UK, working on Big Brother and Celebrity Big Brother for C4. This followed four years at C4 as commissioning editor for factual entertainment and entertainment, overseeing shows including Big Brother, TFI Friday and The Big Breakfast.
“I am thrilled to welcome Sharon to Potato. She is the perfect addition to our team and I’m really excited about the year ahead,” said Michael Kelpie, managing director at Potato, in a statement. “I’ve made no secret of the fact that we are looking to increase our commissions off ITV and, with her huge experience and in-depth knowledge of the industry, Sharon is joining us at the perfect time to help us achieve this goal.”