Unscripted

CNBC bolsters primetime lineup with three original series

American cable network CNBC is bolstering its primetime lineup with a number of business-focused series. According to Jim Ackerman, EVP primetime alternative programming, CNBC’s aim for 2018 is to draw a ...
January 10, 2018

American cable network CNBC is bolstering its primetime lineup with a number of business-focused series.

According to Jim Ackerman, EVP primetime alternative programming, CNBC’s aim for 2018 is to draw a younger audience.

“It’s an exciting time for CNBC as we build our primetime brand, grow our audience and draw in an even younger crowd,” he said, in a statement. “The world of business will always be a great backdrop for storytelling and we’re committed to serving up more titles and characters that capture the entrepreneurial spirit in all of us.”

The network has greenlit three series, with an additional seven in development.

New originals include BYOB: Be Your Own Boss, Staten Island Hustle and Deadly Rich. BYOB features self-made millionaire Dennis Mulgannon helping people escaping the rat race, while Staten Island Hustle follows a group of businessmen from Staten Island. Deadline Rich melds true crime with business, delving into murders committed by the super rich.

The network also greenlit a fourth season of Jay Leno’s Garage (pictured), a seventh season of Secret Lives of the Super Rich and season 12 of American Greed.

See below a list of the new series along with descriptions provided by the network:

BYOB: Be Your Own Boss (Premieres Tuesday, Feb. 27 at 10 p.m. ET/PT)

Produced by Brian Graden Media with Brian Graden and Dave Mace as executive producers. Jim Ackerman and Marshall Eisen are the executive producers for CNBC.

Reformed entrepreneur, self-made millionaire, and small-business expert, Dennis Mulgannon helps people escape the rat race and become their own boss in a week, by buying the existing small business of their dreams.

Staten Island Hustle (Spring 2018)

Produced by Left Hook Media and Endemol Shine North America with Scott Teti, Matt Odgers and Robin Feinberg as executive producers. Jim Ackerman and Marshall Eisen are the executive producers for CNBC.

Staten Island Hustle follows a group of animated, life-long friends and businessmen from Staten Island who’ve yet to come up with an idea or product too far-fetched for them to invest in. Without MBAs (or even college degrees) these men prove that grit, ingenuity, and street smarts may be the real key to success. Of course, it helps that somebody’s always “got a guy” with the right connection or a good hook-up.

Deadly Rich (Summer 2018)

Produced for CNBC by Kurtis Productions with Mike West and Tania Lindsay as executive producers. Charles Schaeffer is the executive producer for CNBC.

The rich do everything differently. Even murder. When too much is never enough and the lust for wealth goes beyond all reason, killing becomes the ultimate power play. Deadly Rich from the producers of American Greed takes viewers inside these cases, navigating every evil twist and salacious turn to reveal the secrets and lies of the moneyed class. In their minds they are killers too rich to jail. And for the victims, money does not protect them, it makes them a target.

RETURNING SERIES

American Greed (Season 12 premieres Monday, Feb. 26 at 10 p.m. ET/PT)

Produced for CNBC by Kurtis Productions with Mike West as executive producer. Charles Schaeffer is the executive producer for CNBC.

CNBC’s shocking true crime series examines the dark side of the American Dream. Some people will do Anything for money.

Secret Lives of the Super Rich (Season 7, Spring 2018)

Produced by CNBC. Scott Matthews is the Vice President of Business News Specials. Ray Parisi is the Senior Executive Producer of Business News Specials

It’s an exclusive world filled with enormous fortunes, unimaginable extravagance and a cast of super-rich characters with one thing in common — a voracious appetite for success, status, and the best of the best. Reported by CNBC’s Robert Frank, the series unlocks the mansion gates and scores you the ultimate VIP access to a world inhabited by the wealthiest people on the planet.

Jay Leno’s Garage (Season 4, Spring 2018)

Produced by Original Productions, a FremantleMedia Company, and Kitten Kaboodle, with Jay Leno, Sarah Whalen, Jeffrey Bumgarner and Ernie Avila as executive producers. Abby Schwarzwalder serves as co-executive producer for the series. Jim Ackerman and Adam Barry are the executive producers for CNBC.

Jay Leno’s Garage takes the fast and the furious car fan for a high-octane spin across the country with a mix of stunts, reviews, celebrity interviews and challenges. As well as putting some of the world’s most amazing vehicles through their paces, Jay meets fellow car enthusiasts from who he’ll discover the touching, hilarious and sometimes hard to believe stories that make these cars more than just rubber and metal. Whether it’s performing a stunt with adrenaline junkie Travis Pastrana, going green with Governor Arnold Schwarzenegger or taking a spin with a Mafia getaway driver, there’s no wheel Jay won’t get behind to tell the story of our love affair with the automobile.

PROJECTS IN DEVELOPMENT

Aaron Kirman Project (w/t)

Superstar real estate agent Aaron Kirman and his team help homeowners sell properties that have been languishing on the market. Produced by Authentic Entertainment with Lauren Lexton as executive producer.

Cash Pad (w/t)

Investor Andrew Keene searches for unique real estate around the country and partners with property owners to transform properties with unrealized potential into profitable vacation-rental hot spots. Produced by Electus with Chris Grant, Drew Buckley, Tim Puntillo and Craig Plestis as executive producers.

Billions By Design (w/t)

In each episode, author Jason Torchinsky goes deep to tell the surprising stories behind barrier-breaking industrial design throughout history – and the economic effects these revolutionary ideas brought to bear. Produced by Sharp Entertainment with Matt Sharp as executive producer.

American Hustler (w/t)

From executive producer Ice T, “American Hustler” features custom jewelry-maker to the stars Ben Baller who helps a fledgling entrepreneur get a business off the ground using his five simple keys to success – “ditch, grind, hustle, climb, respect.” Produced by Renegade 83 Entertainment with David Garfinkle, Jay Renfroe, Ice T as executive producers.

Million Dollar Judgement (w/t)

The most outrageous and unpredictable civil cases where audacious amounts of money hang in the balance, as told by the real participants on the front lines and featuring recreations taken from the actual trial transcripts. Produced by Sirens Media and EGTV.

Sex & Business (w/t)

This series explores the business of sex – from the multi-billion dollar sex toy industry to strip club empires to burgeoning interactive technologies. Produced by Intellectual Property Corporation with Eli Holzman, Aaron Saidman and Domini Hofmann as executive producers.

Teen Entrepreneur (w/t)

Entrepreneurial teens are put to the ultimate test when they try to convince their parents to invest in their risky startup, often in lieu of funding their college education. Produced by 11th Street Productions with Morgan J. Freeman and Dia Sokol Savage as executive producers.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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