London-based Hat Trick Productions is partnering with producer Guy Freeman and talent agent Anita Land to set up a new production company.
Livewire Pictures will specialize in entertainment shows, music programming and high profile live events, and will operate out of Hat Trick’s offices in Camden. Hat Trick International will have an exclusive distribution agreement with the company.
To join the venture, Freeman will be leaving his position as editor, formats and special events at BBC Studios at the end of February.
Freeman’s producing credits at the BBC include Noel’s House Party, the first season of Who Wants to be a Millionaire? and five Brit Awards telecasts. Other credits include telecasts of The Eurovision Song Contest, the BBC Music Awards, the Invictus Games, Adele at the BBC and Let it Shine.
Freeman spent three years as controller of music and events at ITV before joining the BBC.
“At BBC Studios I’ve been lucky to have worked with some incredibly talented people, on a whole range of programs that I’m extremely proud of,” said Freeman, in a statement. “However, the chance to build a new company, creating more of the shows and events I love, at such a dynamic time in our business […] is simply too good to miss.”