Former ITV America CEO Brent Montgomery has divulged the details of his entertainment venture, Wheelhouse Entertainment — a media and marketing company.
Last Thursday (Jan 25.), Montgomery (pictured) announced plans to step down from his role as CEO with ITV America to form his own entertainment company. Edward Simpson, who served as executive vice president, business development and international, at ITV America, has joined Montgomery at Wheelhouse Entertainment in the role of chief strategy officer.
With offices based in New York and Los Angeles, Wheelhouse will create content and marketing opportunities for various companies and platforms. Montgomery is also looking to create talent-drive partnerships and “360 businesses”, which Wheelhouse will invest and manage under his leadership.
Wheelhouse has also also unveiled its first production label, Spoke Studios. The new prodco recently launched a production partnership with ITV America. Spoke Studios will create content across multiple platforms and will explore different points-of-view through its programming.
Spoke Studios and ITV America will team on a range of unscripted series and projects to be produced by ITV America’s in-house production team.
The new label will be based on both East and West Coasts, with leadership and key development staff to be announced shortly.
“Incorporating everything I’ve learned and experienced as a producer, an entrepreneur, a CEO and an investor, Wheelhouse will concentrate on creating new and alternative business models specifically aimed at solving our clients’ cost challenges, while leveraging the changing and rocky media landscape we are all navigating,” said Montgomery, in a statement.