People/Biz

Viacom, CBS evaluate potential merger

Global media co Viacom and CBS Corporation have each established special committees to evaluate a potential merger. While conversations are taking place, a statement from each company reiterated that there is ...
February 2, 2018

Global media co Viacom and CBS Corporation have each established special committees to evaluate a potential merger.

While conversations are taking place, a statement from each company reiterated that there is no guarantee that this process will end in a transaction or on what terms any deal may happen.

No comment will be made further by either Viacom or CBS until the committee until the process is completed.

The talks of a Viacom/CBS deal comes on the heels of big-name mergers in the past year with Discovery closing a deal to acquire Scripps for US$14.6 billion and the Walt Disney Company agreeing to purchase Twenty-First Century Fox for approximately US$52.4 billion.

Viacom and CBS merged in 1999 in a deal that was then worth US$35.6 billion and remained one company until 2006, until Sumner Redstone, the founder and major shareholder of Viacom, split the two entities into Viacom and CBS Corporation.

In 2016, there were discussions of merging CBS with Viacom but a deal did not come to fruition.

Viacom’s media networks, headed by CEO Bob Bakish (pictured) include Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel. The networks combined reach about 4.3 billion television subscribers worldwide.

CBS owns one of the world’s largest libraries of entertainment content. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network Ten Australia, CBS Television Studios, Showtime Networks and more.

 

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About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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