British producers’ trade group Pact has signed a memorandum of understanding (MoU) with the Producers Guild of India at the inaugural India–UK Createch Summit in Mumbai.
The partnership will look to expand production opportunities between the UK and Indian production sectors, and for both countries to share best practices, projects and ideas.
Under the agreement, the Producers Guild of India will join the Global Creative Alliance, becoming the Indian partner for the Production Platform. Launched in October 2017, the digital platform allows companies to seek copro partners. Twenty-five countries are slated to join by summer 2018.
In 2017, India served as one of the leading export markets for the UK television production sector, growing more than 40%.
“The MoU with the Producers Guild of India is a great move towards a more collaborative relationship with the Indian TV production sector,” Dawn McCarthy-Simpson, Pact’s director of international development, said in a statement.
She continued: “The addition of the Producers Guild of India will allow both Indian and UK producers to begin to access coproduction ideas and projects through the Production Platform which will hopefully lead to future successful collaborations.”