Formats

Avalon, Vertical take Snapchat’s “Ghost Hunt” to U.S. nets

London-based producer-distributor Avalon and mobile-first content studio Vertical Networks are bringing their Snapchat program Ghost Hunt to linear U.S. networks as a long-form unscripted comedy format. Ghost Hunt is the first copro between Avalon and Vertical ...
February 13, 2018

London-based producer-distributor Avalon and mobile-first content studio Vertical Networks are bringing their Snapchat program Ghost Hunt to linear U.S. networks as a long-form unscripted comedy format.

Ghost Hunt is the first copro between Avalon and Vertical Networks. Produced exclusively for Snapchat’s Discovery page, the series debuted in November 2017.

According to a release, the unscripted comedy format premiered with 5.35 million unique viewers, with the following episodes having an audience of over 5 million unique views per episode.

Avalon and Vertical are now searching to link with a U.S. network to launch the series as a long-form format.

“Ghost Hunt has proved to be incredibly popular with a young demographic and is the perfect format for linear networks looking to cater to that hard-to-reach audience,” said David Martin, CEO of Avalon USA, in a statement.

Ghost Hunt looks at the modern-day issue of  “ghosting” — when someone ends a relationship abruptly, and without explanation. Comedian Matteo Lane (pictured) helps participants find a past romantic partner who “ghosted” them, and works to bring the two parties together to find closure.

The original series was produced by Chloe Pisello at Avalon and Matthew Harper at Vertical Networks.

 

 

 

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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