Unscripted, reality and documentary prodco Sirens Media has appointed long-time television executive and producer Jessica Sebastian-Dayeh as president of the ITV America-owned property.
In her new role, Sebastian-Dayeh will be responsible for content creation at Sirens Media across a range of genres for broadcast, cable and streaming platforms. She jointly reports into ITV America’s CEO David George and president Adam Sher.
Sebastian-Dayeh joins Sirens from ITV Entertainment, also part of ITV America, where she served as SVP of development since 2016. During her tenure, Sebastian-Dayeh oversaw development for the production label including producing such talent-driven series and innovative formats as Fox’s The Four: Battle for Stardom and TLC’s Four Weddings.
Prior to ITV Entertainment, Sebastian-Dayeh was head of alternative programming at USA Network where she oversaw production on multiple seasons of series such as Chrisley Knows Best, First Impressions with Dana Carvey and WWE’s Tough Enough, among others.
Sebastian-Dayeh has also held senior roles at Electus, where she was VP of current and development; Style network, where she was senior director of development; and at Original Media, where she was VP of development.
Her credits include National Geographic’s Southern Justice, Bravo’s The Rachel Zoe Project for Bravo, on which she was the showrunner, and ABC’s Wife Swap, Oxygen’s Nailed It, Spike’s Ink Master, TLC’s What Not to Wear and MTV’s Made.
“As a high-level executive with network and production expertise, and serious creative chops in pop culture-driven content, Jessica is perfectly positioned to lead Sirens Media as it heads into a new chapter at ITV America,” said George and Sher in joint statement. “We are confident her talent, skill and ingenuity will continue to resonate with buyers as she shepherds compelling content that elevates and evolves the Sirens brand.”
George and Sher added: “We’re thrilled that Rebecca Toth Diefenbach and Valerie Haselton will be working with ITV America as creative directors, with emphasis on Sirens Media’s crime-focused programming. Their expertise in this space cannot be overstated; it has been transformative for Sirens and for the unscripted industry.”