People/Biz

A+E Networks launches international digital studios initiative

A+E Networks has bolstered its international efforts by rolling out its first digital studio outside of the U.S. The A+E Digital International initiative will see the New York-based channels operator launch full-service, integrated ...
February 27, 2018

A+E Networks has bolstered its international efforts by rolling out its first digital studio outside of the U.S.

The A+E Digital International initiative will see the New York-based channels operator launch full-service, integrated creative and content creation units specializing in the production of original, premium short- and mid-form digital content for the network’s brands and its partners.

The first of these units will be based in Singapore with a focus on the company’s Asian brands, including History, Lifetime, FYI and Crime+Investigation.

Content produced from this initiative will be distributed through online platforms and will sit alongside current digital-first series such as History’s edutainment program The History Hustle (pictured), hosted by Simon Yin; and short-form series OMG! Philippines, which showcases Filipino artists and artisans.

“A growing share of the consumer’s time is spent consuming short- and mid-form content. We have recognized this opportunity and are taking a leadership position in investing in the creation of digital-first storytelling that is in keeping with the high creative standards we have set for our brands globally,” said Sean Cohan, president of international and digital media at A+E Networks, in a statement.

Collectively, A+E Networks’ flagship brands – History, Lifetime and FYI – have garnered more than 218 million video views and three million hours watched since October 2016 across its digital platforms in Asia.

About The Author
Selina Chignall joins the realscreen team as a staff writer. Prior to working with rs, she covered lobbying activity at Hill Times Publishing. She also spent a year covering the Hill as a journalist with iPolitics. Her beat focused on youth, education, democratic reform, innovation and infrastructure. She holds a Master of Arts in Journalism from Western University and a Honours Bachelor of Arts from the University of Toronto.

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