People/Biz

A+E Networks launches international digital studios initiative

A+E Networks has bolstered its international efforts by rolling out its first digital studio outside of the U.S. The A+E Digital International initiative will see the New York-based channels operator launch full-service, integrated ...
February 27, 2018

A+E Networks has bolstered its international efforts by rolling out its first digital studio outside of the U.S.

The A+E Digital International initiative will see the New York-based channels operator launch full-service, integrated creative and content creation units specializing in the production of original, premium short- and mid-form digital content for the network’s brands and its partners.

The first of these units will be based in Singapore with a focus on the company’s Asian brands, including History, Lifetime, FYI and Crime+Investigation.

Content produced from this initiative will be distributed through online platforms and will sit alongside current digital-first series such as History’s edutainment program The History Hustle (pictured), hosted by Simon Yin; and short-form series OMG! Philippines, which showcases Filipino artists and artisans.

“A growing share of the consumer’s time is spent consuming short- and mid-form content. We have recognized this opportunity and are taking a leadership position in investing in the creation of digital-first storytelling that is in keeping with the high creative standards we have set for our brands globally,” said Sean Cohan, president of international and digital media at A+E Networks, in a statement.

Collectively, A+E Networks’ flagship brands – History, Lifetime and FYI – have garnered more than 218 million video views and three million hours watched since October 2016 across its digital platforms in Asia.

About The Author
Daniele Alcinii is a news editor at realscreen, the leading international publisher of non-fiction film and television industry news and content. He joined the RS team in 2015 with experience in journalism following a stint out west with Sun Media in Edmonton's Capital Region, and with communications work in Melbourne, Australia and Toronto. You can follow him on Twitter at @danielealcinii.

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