People/Biz

A+E Networks launches international digital studios initiative

A+E Networks has bolstered its international efforts by rolling out its first digital studio outside of the U.S. The A+E Digital International initiative will see the New York-based channels operator launch full-service, integrated ...
February 27, 2018

A+E Networks has bolstered its international efforts by rolling out its first digital studio outside of the U.S.

The A+E Digital International initiative will see the New York-based channels operator launch full-service, integrated creative and content creation units specializing in the production of original, premium short- and mid-form digital content for the network’s brands and its partners.

The first of these units will be based in Singapore with a focus on the company’s Asian brands, including History, Lifetime, FYI and Crime+Investigation.

Content produced from this initiative will be distributed through online platforms and will sit alongside current digital-first series such as History’s edutainment program The History Hustle (pictured), hosted by Simon Yin; and short-form series OMG! Philippines, which showcases Filipino artists and artisans.

“A growing share of the consumer’s time is spent consuming short- and mid-form content. We have recognized this opportunity and are taking a leadership position in investing in the creation of digital-first storytelling that is in keeping with the high creative standards we have set for our brands globally,” said Sean Cohan, president of international and digital media at A+E Networks, in a statement.

Collectively, A+E Networks’ flagship brands – History, Lifetime and FYI – have garnered more than 218 million video views and three million hours watched since October 2016 across its digital platforms in Asia.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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