A+E Networks has bolstered its international efforts by rolling out its first digital studio outside of the U.S.
The A+E Digital International initiative will see the New York-based channels operator launch full-service, integrated creative and content creation units specializing in the production of original, premium short- and mid-form digital content for the network’s brands and its partners.
The first of these units will be based in Singapore with a focus on the company’s Asian brands, including History, Lifetime, FYI and Crime+Investigation.
Content produced from this initiative will be distributed through online platforms and will sit alongside current digital-first series such as History’s edutainment program The History Hustle (pictured), hosted by Simon Yin; and short-form series OMG! Philippines, which showcases Filipino artists and artisans.
“A growing share of the consumer’s time is spent consuming short- and mid-form content. We have recognized this opportunity and are taking a leadership position in investing in the creation of digital-first storytelling that is in keeping with the high creative standards we have set for our brands globally,” said Sean Cohan, president of international and digital media at A+E Networks, in a statement.
Collectively, A+E Networks’ flagship brands – History, Lifetime and FYI – have garnered more than 218 million video views and three million hours watched since October 2016 across its digital platforms in Asia.