Facebook is bolstering its video department with the addition of executives from Pinterest and Buzzfeed.
Mike Bidgoli, Pinterest’s former product lead, has joined Facebook as head of product for Watch — the social media giant’s video streaming service.
Bidgoli announced the hire through a personal statement on Medium.
“The broader media space is going through an unprecedented transformation as creators have more opportunities to produce incredible content and to deliver this content to viewers through new means enabled by mobile broadband and new platforms,” he wrote. “Facebook will play a huge part in unlocking this creative energy and connecting creators with their fan communities.”
He added that he is “energized” to be joining Facebook, and that the company’ s mission to bring the world closer together “is one of the most important things to work on in the era that we live in.”
Bidgoli joined Pinterest in 2016 following company’s acquisition of commerce app Tote, where he served as co-founder and CEO.
On Monday (March 5) The Hollywood Reporter first reported that Matthew Henick, Buzzfeed’s head of studios, would also be joining Facebook as head of content planning and strategy, media partnerships.
Henick had announced the hire in a Facebook post, noting that “Facebook is just setting out on its journey to become a new kind of video platform for the world, and the opportunity to tag along was just too good to pass up.”
“Good stories draw the audience in, but great stories deepen the audience’s connection to each other,” Henick added. “The future of storytelling is social.”
Facebook confirmed Henick’s hire, noting that he will be joining the company later this month and will report to Nick Grudin, vice-president of media partnerships.
Henick joined Buzzfeed in September 2014.