Formats

Formats Focus: Deals for Talpa’s “5 Gold Rings,” Global Agency’s “My Wife Rules”

Vietnamese adaptation for Talpa’s 5 Gold Rings John de Mol’s Talpa Media is slated to bring interactive game show 5 Gold Rings (pictured) to the Vietnamese market this year. Ho Chi Minh-based media ...
March 19, 2018

Vietnamese adaptation for Talpa’s 5 Gold Rings

John de Mol’s Talpa Media is slated to bring interactive game show 5 Gold Rings (pictured) to the Vietnamese market this year.

Ho Chi Minh-based media company Mega GS Entertainment & Communication will produce the localized format which is expected to debut by the end of 2018 on government-owned network VTV3.

Vietnam is the seventh country to pick up the program, following pickups from the Netherlands, France, Israel, Greece, Thailand and the UK, where it was ordered by commercial broadcaster ITV.

Originally created by Netherlands-based producer Talpa Media and ITV Studios-owned prodco Possessed, 5 Gold Rings sees contestants answering questions by placing rings across an interactive LED floor. Using the program’s app, audiences of the program can play along. Since August, the game has been available to the app’s users even when the program is not on the air.

Global Agency’s My Wife Rules heading to Thailand

Thai media companies Media Studio and dentsu X have acquired couples cooking competition My Wife Rules from indie TV content distributor Global Agency.

The localized adaptation will be produced by Media Studio, a subsidiary of Bangkok Broadcasting & Television (BBTV), in collaboration with dentsu X (Thailand), a part of Dentsu Aegis Network.

The culinary format pits contestants – guided by their wives through an earpiece – in a heated kitchen battle to cook a professional dish they must otherwise prepare on their own. In each episode, three couples compete under the guidance of a top chef who explains the recipe only to the women. The women must then carefully talk their spouses through each step of the recipe, communicating only via an earpiece and a screen. At stake is a $10,000 cash prize for the winning couple with the most points at the end of each show.

Produced by Herve Hubert, My Wife Rules has also been sold to international broadcasters including France’s France 2, Brazil’s SBT, Algeria’s Mediacorp and Romania’s Kanal D. In addition, the format has been optioned in Finland, Russia, MENA, Spain, Poland, Germany, the U.S., the UK, Greece, Cyprus and Italy.

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