Endemol Shine North America has tapped Christmas Rini as EVP of development for unscripted original series.
Rini (pictured) is tasked with leading all unscripted development under Sharon Levy, Endemol Shine North America’s president of unscripted and scripted television.
The announcement comes as Levy unveils the second half of her new programming team. The first half was announced March 7, when Levy appointed, among others, DJ Nurre as EVP of unscripted original series.
Rini, a veteran unscripted development exec, joins the Los Angeles-based producer from American Ninja Warrior creator A. Smith & Co., where she served as EVP of development and oversaw the creation, development and sale of all original non-scripted programming. There, she was responsible for the creation of numerous original series including That Awkward Game Show (Spike), The Game of Dating (TV ONE), Teenage Newlyweds (FYI), and Container Homes (HGTV).
During her tenure with A. Smith & Co., Rini also oversaw the creation and development of I Survived A Japanese Game Show and Crash Course, both on ABC, and HGTV’s Ellen’s Design Challenge.
She joined A. Smith & Co. in 2006 as manager of development and rose through the ranks to oversee a number of cable and network series for TLC, Oxygen, Travel, Fox and more.
Rini got her start in the unscripted world working at Endemol on such series as Extreme Makeover: Home Edition from 2003-2006.
Endemol Shine North America has also made several additional appointments to its programming team, promoting Sean Loughlin to SVP of unscripted development and naming Emmy Award-winning producer Michael Weinberg to the newly created position of EVP of syndication.
Loughlin will develop original unscripted series and formats for the company. He now reports to Rini.
Loughlin has been with Endemol Shine since 2005. In his previous role of VP, unscripted development, he was part of the team that developed and sold such titles as Page Six TV, Pitbull’s New Year’s Revolution, Love in the Wild, 101 Ways to Leave a Game Show and Steve Harvey.
Weinberg, who was formerly the company’s SVP of development, helped develop the studio’s Steve Harvey daytime talk show, has overseen the recent launch of Page Six TV in national syndication, and is currently developing additional opportunities in the first-run syndication marketplace for Endemol Shine. Weinberg report into Levy.