British pubcaster Channel 4 has cemented its topline structure following a restructuring that will see Jonathan Allan moving into the role of chief commercial officer.
In the new role, Allan, the former C4 sales director, will be responsible for the network’s recently implemented “4 All the UK” nations and regions strategy. He will additionally oversee the pitch process for the new creative hub locations.
Keith Underwood, previously director of strategy and technology, has been tapped to become chief operating officer. The newly created role will see Underwood leading C4′s finance, workspace, operations and information systems teams. The appointment follows the departure of Glyn Isherwood, group finance director, who joined the BBC earlier this month.
Lynette Huntley, formerly head of planning, has been made chief of staff. She will retain her corporate planning brief and work to support C4 chief executive Alex Mahon (pictured) on priority projects as well as supporting chair Charles Gurassa and the Channel 4 board.
Channel 4 will also appoint a chief product officer to spearhead the channel’s drive into new digital areas, taking on responsibility for the All 4 online product and systems delivery, as well as working with teams across the business to develop C4′s digital capabilities.
Elsewhere, Sarah Rose, previously director of consumer insight, has been named chief consumer and strategy officer, and Caroline Ross has been appointed Channel 4′s new chief human resources officer.
The other members of the executive team will remain in their current posts, including Ian Katz, director of programs; Martin Baker, director commercial affairs; Daniel Battsek, director of Film4; and Dan Brooke, chief marketing & communications officer – all of whom continue to report directly to Mahon.
“Our leadership team comprises some of the industry’s leading commercial and creative innovators and these new roles will strengthen our strategic capabilities, especially as we develop further in digital,” said Mahon in a statement.