Spoke Studios, the first production label from Brent Montgomery’s Wheelhouse Entertainment, has cemented its executive team with the appointments of Will Nothacker and Joe Weinstock as co-presidents.
In the new roles, Nothacker (pictured left) and Weinstock (right) will partner to run the company from Spoke Studios’ East and West Coast offices.
The pair will report into Montgomery and Wheelhouse’s chief strategy officer Ed Simpson. The team will work closely with ITV America CEO David George to assure a smooth, coordinated transition period.
Also joining Spoke Studios are Justin Comins, who will serve as VP of development reporting to Weinstock, and Gardner Reed, who becomes director of development reporting to Nothacker.
Based in New York, Nothacker was one of the earliest development executives hired at Montgomery’s first production studio, Leftfield Pictures. Most recently, he served as creative director at ITV Creative, the in-house production infrastructure of ITV America. There, Nothacker developed more than 30 series, including History’s Alone and Bravo’s Bethenny & Fredrik. The executive also played an integral role in launching a host of celebrity-branded production deals, developing projects with John Cena, Michael Strahan, La La Anthony, Lara Spencer, Bethenny Frankel and others.
Weinstock, meanwhile, joins Spoke Studios’ Los Angeles offices from Leftfield Pictures, where he was formerly SVP of development, having developed such series as Blue Collar Backers and Carspotting for Discovery, The Book of John Gray for OWN and Billy the Kid: New Evidence for National Geographic.
Prior to Leftfield, Weinstock served as senior director of development at Discovery Channel, VP of production and development at Gurney Productions, and senior director of original series at Spike TV (now Paramount Network).
Montgomery had previously served as ITV America CEO from 2015 until this past January when he broke off to launch Wheelhouse with Simpson, who was formerly ITV America’s executive vice president, business development and international. Montgomery currently serves as strategic advisor to ITV America.
Elsewhere, Comins joins the company following a two-year stint as director of development at Leftfield Pictures. There, he worked across such projects as NFL Network’s Tackle My Ride, Fox’s American Idol, and A&E’s Barter Kings and Extreme Builds.
Reed, also formerly with Leftfield Pictures, was most recently manager of development. His credits include OWN’s The Book of John and Bravo’s Bethenny & Fredrik and numerous projects across ITV America’s celebrity-branded productions, including La La Anthony’s LaLaLand. He previously held production and post-production titles at Sirens Media.
Spoke Studios had previously inked a production deal with ITV America, which will see the two companies teaming on a range of unscripted series and projects to be produced by ITV America’s in-house production team.
“Building a new creative entity from the ground up requires a team of dedicated out-of-the-box thinkers whose talent is matched by their initiative and desire to do something different – it is not for the faint of heart,” said Montgomery in a statement. “I am extremely eager, once again, to be on the creative front lines, working closely with Will and Joe whose drive and creativity make them ideal to lead Spoke Studios on both coasts.
“In concert with ITV America, our best-in-class production partner, we will focus development on fewer projects that are bigger and bolder in scope, while aligning ourselves with A-list talent, and those we believe soon will be,” he added. “Ed Simpson and I could not be more proud of the Spoke Studios team, and can’t wait to share our unique creative with the marketplace.”