People/Biz

Binky pens first-look deal with Belgium’s Emidan Formats

Recently launched Dutch production shop Binky has inked an extensive first-look deal with Belgian formats boutique Emidan Formats. Under the deal, the Utrecht-based Binky will also represent a large number of ...
April 2, 2018

Recently launched Dutch production shop Binky has inked an extensive first-look deal with Belgian formats boutique Emidan Formats.

Under the deal, the Utrecht-based Binky will also represent a large number of Emidan’s unscripted projects in the Dutch marketplace, with approximately 10 titles currently on offer. Binky and Emidan will also co-develop series for the Benelux and international markets.

Binky was founded in 2017 by Maarten Bartstra and Willem van Thiel (pictured).

Bartstra previously served as a producer and production director at FremantleMedia-owned Blue Circle over a 15-year period. His past credits include the Dutch version of The Great British Bake Off (Heel Holland Bakt), RTL Boulevard and Holland’s Got Talent.

Van Thiel, meanwhile, was head of research and development at Dutch pubcaster BNNVARA. Prior to this, he was senior creative and editor-in-chief at Endemol and Blue Circle, with production credits that include RTL Late Night, #BOOS; The Quiz; Heel Holland Bakt and State Lottery Pure Luck.

Belgium’s Emidan Formats also launched in early 2017 and deals in unscripted programs across a variety of genres, including game shows, fact-ent and talent shows.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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