Former Scripps Networks Interactive executive Leena Singarajah has joined A+E Networks as managing director for Southeast Asia and Australia.
Based in Singapore, Singarajah (pictured) will be responsible for managing and growing A+E’s channels and media assets across Southeast Asia and Australia. She will also be tasked with expanding A+E’s digital strategy to fuel further growth in the regions.
Most recently, Singarajah served as MD for Asia at SNI, where she was responsible for developing and executing the growth strategy for the company’s lifestyle brands. Prior to this, she was head of sales and business development for Asia-Pacific at IMG Media where she oversaw content and channel distribution.
“Leena is an aggressive, experienced and whip-smart executive whose vast knowledge of the industry and acute business skills will help extend the reach of the A+E Networks on every entertainment platform throughout Southeast Asia and Australia,” said Edward Sabin, executive MD of international at A+E Networks, in a statement.
In addition to bringing on Singarajah, the company has elevated Saugato Banerjee to MD for North Asia.
In his new role, Banerjee will continue to manage growth in Korea and Japan and will chart A+E’s continued growth and expansion in China.
Both Singarajah and Banerjee will report into Sabin.
Previously head of strategy and business development for the Asia-Pacific region, Banerjee – who joined A+E in 2011 – has played a key role in the rapid expansion of the SEA business, overseeing the digital, operations and research functions for the area. He also carried out responsibilities as a caretaker GM of AETN 18 in India during a crucial period of change.
Prior to A+E Networks, Banerjee held various senior roles in media and advertising in his previous jobs at ESPN Star Sports, CNBC Asia Pacific, Contract Advertising and FCB India.
“Saugato has brought to bear his excellent relationships and deft strategic vision to our Japanese and Korean businesses, driving A+E’s unparalleled innovation and strong execution in the region,” Sabin added. “I am excited to see him apply these unique skills to the further growth of our Chinese business. We anticipate great success under his sage guidance and leadership.”
The appointments comes in the wake of the departure of Alan Hodges from A+E Networks, who is stepping down from his position as managing director for Asia-Pacific after 16 years with the company.
Prem Kamath, deputy MD for Asia-Pacific, meanwhile, will stay on as a strategic advisor through the end of October before also departing to pursue ambitions in the digital space.
“Over the past 12 years, our team has built A+E Networks into one of the top media companies in the region. It has been a privilege working on such a dynamic business with such a talented team. I leave with full confidence that our new leadership will be well positioned for another decade of growth,” said Hodges.