Unscripted

44 Blue teams up with Wilhelmina Models

44 Blue Productions has acquired the scripted and unscripted rights to the story of the modeling and talent agency Wilhelmina Models, and its founder Wilhelmina Cooper. The partnership deal will result in ...
April 7, 2018

44 Blue Productions has acquired the scripted and unscripted rights to the story of the modeling and talent agency Wilhelmina Models, and its founder Wilhelmina Cooper.

The partnership deal will result in multiple projects, and includes an access-driven documentary, co-developed by the two companies, inside the agency and its business decisions and strategy ahead of Fashion Week.

Before Cooper launched her agency, she was one of the top models in U.S. Vogue in the 60s. In 1979, she opened her company, at a time when female business owners were scarce.  Over its years as a formidable agency in the fashion world, Wilhelmina Models has launched or managed the careers of Patti Hansen, Beverly Johnson, Gia Carangi, and Naomi Sims, among others.

“We’re honored to collaborate on multiple projects around the Wilhelmina brand, but most importantly to be able to tell the story of Wilhelmina herself - a fierce trailblazer and role model for women in business,” says 44 Blue president and co-founder Stephanie Noonan Drachkovitch. “Way before the era of CEO-as-superstar, her vision, determination and business acumen put her on the cover of Fortune and transformed Wilhelmina Models into an international business and pop culture powerhouse that still thrives to this day.”

 

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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