Banijay Group has entered into a joint venture agreement with Indian content production leader Deepak Dhar in a bid to expand the company’s presence throughout India and South East Asia.
Under the deal, Dhar becomes founder and CEO for Banijay Asia, with oversight of the company’s operations throughout the India and South East Asia regions. In the role, Dhar will additionally lead business, content strategies, partnerships and alliances, with India being the central focus.
The newly minted company will produce scripted and unscripted content across multiple genres, including digital and films for the region.
Dhar comes to Banijay Asia having formerly served as managing director of Endemol Shine India, a post he left in December 2017. There, he was key in expanding the company’s growth within the domains of television, film and digital with more than 250 series and 10,000-plus hours of programming.
Previously, he served in leadership roles at Star TV, Channel V and MTV.
“After my last role at Endemol, I was looking for an opportunity that could satiate my passion, while at the same time, have the potential to scale at multiple levels,” said Dhar in a statement. “This partnership with Banijay Group matches perfectly to what I was seeking. Creating a strong foundation in South East Asia is the next crucial step for them and I am excited to be helming this move.”
He added: “At Banijay, we aim to create content across fiction, non-fiction, digital programming as well as films. We will work closely with the group’s central team to deliver our concepts to Banijay companies around the world for local production and, at the same time, deliver their ideas to Asian platforms.”