Global content company Keshet International has inked a deal with Japan broadcaster Yomiuri Telecasting Corporation (YTV) to co-develop non-scripted content.
The agreement marks the first of its kind between KI and YTV. According to a press release, the partnership aims to “further strengthen KI’s presence in the Asian market” and to create international formats for global audiences.
The deal covers the development of at least one non-scripted title, to be developed in 2018, with the potential to extend the agreement to produce other formats.
KI and YTV will jointly own the new format, which will bow on YTV within six months of completion.
“We hope that this new agreement signifies the first of many to come in the region, and the start of a long and mutually beneficial relationship, as we continue our commitment to expand our presence in Asia,” said Gary Pudney (pictured), head of Asia at Keshet International, in a statement.
YTV produces a range of programming that includes animation, news, sports, documentaries, dramas and variety shows, all broadcasted across YTV’s network channel and on its affiliated network Nippon Television Network Corporation.
KI already has an established footprint in Asia, with its children’s singing format Master Class having been licensed for two seasons by Chinese producer 3C Media. The program has also been remade for Vietnamese audiences on HTV3. Elsewhere, the company has sold its branded entertainment car game show Trade Up to Beijing Tong Chang Tong Ying Ltd and licensed its original variety game show format Who’s on Top to Indonesian broadcaster and producer RCTI Indonesia.