Ex-Channel 4 chief executive David Abraham is launching Wonderhood Studios, a firm that will look to produce content for channels, digital and streaming services.
The studio, which serves as “a new model in the creative industries”, has secured private seed capital from a group of British and international investors.
Structured in the form of adjacent studios, Wonderhood will produce programming across multiple genres for broadcasters and platforms, while the company’s other division will serve as a creative agency for brands.
As content and brands become increasingly connected in the digital space, the release notes that “Wonderhood Studios will aim to break down creative silos and bring together a breadth of skills and insights. The company believes cross-fertilization will stimulate creativity in both content production and brand advertising.”
At a later date, the company aims to develop a portfolio of digital network brands on its own or with partners.
Abrahams takes the helm at Wonderhood Studios as chief executive, while Sachin Dosani is joining the company as group managing director. Dosani is the co-founder and former managing director of the media investment bank ACF and has extensive experience in the television production sector in both the UK and U.S.
Abraham’s return to the creative space with his new studio after leaving Channel 4, where he was chief executive from 2010 to 2017. Prior to his role at C4, he led UKTV, Discovery’s networks in the UK and TLC in the U.S.
Wonderhood Studios will look to announce its key creative leaders - working across the television production, advertising and digital media sectors – in the coming weeks and will begin working on projects in June.
“We began our new creative company with a blank sheet of paper in order to align our thinking with the opportunities created by unprecedented levels of change,” said Abraham in a statement. “In a world of increasingly connected consumers, channels and platforms require content that is more highly differentiated while brand owners are seeking editorial skills to engage with audiences. Combining deep story-telling abilities with new forms of creativity will allow us to address both of these challenges.
“Our belief is that, now more than ever, great ideas will be energized by a richer cross-fertilization of skills,” he added. “True originality stems from talented people, working in a diverse and creatively liberating culture; that’s Wonderhood Studios.”