David Solomini’s Los Angeles-based content shingle Crush+Lab has secured a first-look deal with global indie studio Entertainment One (eOne) to create premium non-scripted TV content for the domestic and international markets.
In addition, the studio has appointed former Original Productions CEO Philip Segal as co-CEO of Crush+Lab. Segal’s resurfacing within the unscripted industry comes nearly one-year after announcing his departure from the FremantleMedia North America-owned prodco.
Founded in 2011, Crush+Lab is focused on developing content across episodic, scripted, unscripted, documentaries and shorts. The studio aims to use storytelling and filmmaking in a way that “raises global consciousness and incorporates the most cutting-edge practices, and innovations to deliver the highest quality content possible.”
Under the partnership, eOne will serve as studio and will co-develop and co-produce projects with Crush+Lab.
“Philip and David are both best in class non-scripted producers. With Crush+Lab, they bring an innovative and passionate approach to creating great content and captivating storytelling,” said Tara Long, eOne’s EVP of alternative programming for television, in a statement. “We can’t wait to collaborate with their inspiring team at Crush+Lab through this amazing partnership.”
The newly minted pact follows a wave of news coming from the Toronto-headquartered media co, who most recently purchased a majority stake in UK prodco Whizz Kid Entertainment; and appointed Madison Merritt to the post of SVP of development, alternative programming and television.
Prior to joining Crush+Lab, Segal served as CEO of Original Productions. He joined the Burbank-based shop in 2005 as president and executive producer, with operating responsibility for the production company’s thousands of hours of programming. His production credits throughout his 12-year tenure at Original include Discovery’s Emmy-winning Deadliest Catch, History’s Ice Road Truckers, Discovery’s Bering Sea Gold and A&E’s Storage Wars.
“Philip is a brilliant visionary, and it is an honor to serve alongside him,” added Solomini. “Crush+Lab is a radically innovative and unorthodox entertainment company – born out of a passion to rethink content creation in a bolder, more provocative manner that both entertains and ultimately raises global consciousness.
“This commitment extends to our viewers as well as the teams bringing these stories to life. eOne is committed to revolutionizing the entertainment industry and similarly embraces these principles we practice with tremendous creative ambition.”