People/Biz

NBCU’s Craftsy taps former High Noon exec to lead programming

Craftsy, the NBCUniversal Cable Universal Entertainment online hub for all things craft-related, has named Patrick Jager as its vice president of programming. In the newly created role, Jager (pictured) will lead the Craftsy ...
April 25, 2018

Craftsy, the NBCUniversal Cable Universal Entertainment online hub for all things craft-related, has named Patrick Jager as its vice president of programming.

In the newly created role, Jager (pictured) will lead the Craftsy programming team, with responsibility for driving the strategy, vision, production and execution of their “hero shows” (fully funded digital videos), original series, integrations and front-of-paywall content.

Craftsy’s hiring of Jager is part of a larger strategy to become a recognizable brand among lifestyle education and entertainment media.

Most recently, Jager was the principal at the consulting firm he launched, Core Innovation Group, and prior to that, served as the SVP of development and production at High Noon Entertainment.

He has previously created programming for an array of networks, including MTV, AMC, VH1, A&E, Travel Channel, USA Network, HGTV, Food Network, GSN, Science Channel PBS, Animal Planet, Discovery and Reelz Channel. His list of credits include Behind the Music, Biography and Fixer Upper.

About The Author
Barry Walsh is editor and content director for realscreen, and has served as editor of the publication since 2009. With a career in entertainment media that spans two decades, prior to realscreen, he held the associate editor post for now defunct sister publication Boards, which focused on the advertising and commercial production industries. Before Boards, he served as editor of Canadian Music Network, a weekly music industry trade, and as music editor for HMV.com. As content director, he also oversees the development of content for the brand's market-leading events, the Realscreen Summit and Realscreen West, as well as new content initiatives.

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